North Toronto Basketball Association - Huskies Brand ID Package

Since its inception, the North Toronto Basketball Association had been appropriating The University of Connecticut iconography for its own Huskies team branding...Until they got caught. So, I created a unique brand ID package, including a primary and secondary logo for the rep teams, as well as a separate ID for the house league. I created a set graphic standards guidelines, and I even had the privilege of designing new home and away uniforms from scratch.